8+ years designing web and mobile products for regulated FinTech, GovTech and B2B SaaS. I build scalable design systems and take ideas from wireframe to running prototype, with a Computer Science background that keeps designs grounded in what engineering can build.
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On our old website, we were losing conversions and leads. We hired Affan for the redesign of our outdated company website. At first, we were not sure about the approach. But Affan shared with us a few ideas and presented us few different design variants. After launching the new designs, there was a significant increase in inquiries and sales conversion.
Faraz Naeem
He developed a fantastic work with a UI/UX development project. You can rely on him to do a fantastic job. He was very cooperative and fun to work with. I really liked how patient he was with the several changes I requested and made insightful contributions during the process.
Faithman Nartey
Has been extremely productive, only ever charging for the work done and always ensuring that what was done was done to the highest standard.
Dean McClelland
I have a lot of gratitude for Affan's work because he not only did what I asked him to an impeccable degree, but he provided extra help as well. I would recommend Affan to anyone who is seeking an individual who is hard-working, and meticulous with each part of the job.
Gianni Ferraro
Look into the business case and validate the idea. Chalk out a roadmap of what can be made, what should be made, and what will be its cost in terms of time & resources.
Building a list of direct, indirect, and potential competitors, analyzing their specific features, and what users are saying about them.
Assess the user base and the problems they face, build empathy, and measure their behavior quantitatively and qualitatively.
Understand business & functional requirements, analyze user goals, evaluate technical capabilities, and shape a UX strategy that drives business results.
User flows, user journeys, information architecture, wireframes, and sitemaps for an MVP, iterated as needed.
Working prototypes in a local dev environment, built with AI-assisted tools, so stakeholders test real interactions early and decide on behavior, not screenshots.
Brand-aligned visual design, from typography and color to iconography and illustration, captured in a style guide.
Scalable design systems and reusable component libraries, with written component specs that match the frontend architecture and reduce build rework.
Design systems, component libraries & prototypes
Rapid UI concepts & exploration
Design exploration & assets
Research synthesis, specs & prototyping
Research & design assets
Running prototypes in a local dev environment
Concept to working prototype, fast
Front-end prototypes
Component-based architecture
Agile / Scrum delivery
Async collaboration with product & engineering
First, I get to know the goals and vision of
the product, working closely with the decision makers and asking
a lot of questions.
Second, I map out user
flows and wireframes and decide how data will be laid out across
screens, working alongside the developers who are setting up the
APIs. When deadlines are tight, I wireframe the key screens and
modules first, then move to high fidelity once the overall UX
direction is agreed.
Third, I move into
high-fidelity UI design, where the product gets its look and
feel. Where it helps, I build working prototypes in a local dev
environment so the team can test real interactions before
development starts.
I'm based in Sialkot, Pakistan (PKT, UTC+5) and work remotely. I can comfortably keep 5 hours of overlap with US Eastern and Pacific time zones.
Daily, if needed. I'm happy to join daily stand-ups over Zoom or Google Meet, as long as they're scheduled in advance.
I work directly with the decision makers from start to finish,
which keeps me close to the product's vision and scope.
I work
in Scrum, track tasks in Jira, and tackle the most complex user
stories first in 14-day sprints to reach an MVP quickly.
